AI content marketing: keep review in the workflow

By Jeremy Kenerson, Founder at BreadHead.

Facts checked October 7, 2026

Use AI for content marketing with a repeat routine for briefing, drafting and review. Give each piece a topic, an audience and source notes, then check the draft before you approve it. Name who can release the approved version and what needs another check if the text changes.

How do you use AI for content marketing?

Set a brief for each piece and ask for a draft to review against it. Keep the source notes with the draft, and choose who will check the work before it goes public.

Jasper lists coming up with new content ideas as a use. It also lists content made of words and images. For your next piece, choose the output and write down what the reviewer needs to see.

Build a routine you can use again:

1. Choose the topic and reader. Name the question the piece should answer.
2. Set the format. Ask for a draft that fits where you plan to publish it.
3. Attach the sources. Mark which notes are current and which details still need an answer.
4. Assign the review. Name the person who will check the draft and the person who can settle open questions.
5. Ask for the draft and its source notes together. Keep them in the same place for review.
6. Record the decision before assigning the next piece. Carry any unresolved question into the next brief if it still applies.

Keep a blank brief for the next piece:

• Topic and reader: ______
• Question to answer: ______
• Format and publishing location: ______
• Current source notes: ______
• Open questions and person to ask: ______
• Reviewer and release owner: ______

Choose which part of this routine you'd like help with. Use the one-page task inventory to narrow the work.

If you're choosing a drafting tool, test it on a clear output. Use the content tool scorecard to compare the samples.

Check what your current setup already covers before adding a tool. Use the marketing tool gap sheet to record the missing task.

What should you check before publishing AI content?

Check the draft against its brief and source notes, then confirm which version has approval. Give the release owner that version and hold any piece with an unresolved question.

Read the whole draft once for meaning. Does it answer the reader's question? Then compare its details with the notes, including any caption or text inside an image. Ask for a correction wherever the draft goes beyond the source.

Use this check for each piece:

• Does the draft stay on the assigned topic?
• Does it fit the reader and format in the brief?
• Have I checked the claims against the current notes?
• Do headings, images and captions agree with the approved text?
• Have all requested edits been checked in the final version?
• Is the release owner looking at the version I've approved?

Keep a review record beside the draft. Fill in the evidence and decision for each check instead of marking the whole piece done at once.

After an edit, read the changed text in context. Check whether it changes another part of the piece, such as the headline or requested action. Ask the editor to name the version returned for approval.

If someone changes the work after approval, ask the reviewer to check that version before release. Keep a record of what changed and who cleared it. For the next piece, reuse the blank review record and fill it from that piece's own brief and sources.

Before trying a new way to handle the work, decide what a good draft must include. Write those checks on the pilot acceptance sheet before you try more tasks.

Set the review duties before comparing platforms. For tool choices, see the best AI workflow automation tools.

With BreadHead, you review and approve the work before it goes public or into use.

What changed

• October 7, 2026: First version. Facts checked.